MediaFlux explores the arc of mass media's recent and bone-rattling transition from the tail end of the "analog" era to our present and ever-expanding digital ecosystem. We'll examine how the artifacts of Old Media—books, TV, radio, magazines—disappeared under a Cloud and were reinvented in the age of hand-held audio-visual-textual communication, rebooting cultural commerce and shaking established brands to the core. A brave new world of integrated, democratized experience? A freefall into dystopian disintegration? MediaFlux grapples with these and other big questions—privacy vs. convenience, piracy vs. fair use, competition vs. consolidation, news vs. disinformation—in a case-based seminar probing how content is conceived, shaped, distributed, paid for, and consumed in our evolving marketplace of ideas.