MediaFlux explores the arc of the mass media's recent and bone-rattling transition from the tail end of the "analog" era to our present and ever-expanding digital ecosystem. We'll examine how the artifacts of Old Media-books, TV, radio, magazines- disappeared under a Cloud and were reinvented in the age of hand-held audio-visual-textual communication, rebooting cultural commerce and shaking established brands to the core. A brave new world of integrated, democratized experience? A freefall into dystopian disintegraton? MediaFlux grapples with these and other big questions-privacy vs. convenience, piracy vs. fair use, competition vs. consolidation, news vs. mis- & disinformation-in a case-based seminar probing how content is conceived, shaped, distributed, paid for, and consumed in our rapidly evolving marketplace of ideas.